Our Profile

The first Rebel Sport store was opened in Panmure, Auckland in 1996. The concept of a sports superstore where shoppers could choose from a huge range of the biggest and best brands in the world was, and still is, unique. Part of the Briscoe Group of companies Rebel Sport now has 33 stores nationwide.

We believe in effective communication

We endeavor to communicate with our people in a real and meaningful manner. Honest and open discussions are encouraged.

We value our people

We encourage trust and respect in relationships. We celebrate our successes and treat both our staff and customers with respect.

Innovation and vision leads to success

We have a smart approach to retailing and the discipline to get the job done. Continuous improvement is part of our game.


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